A structured pitch for Trellix Shinobi — four short sections. Your progress saves in this browser until you submit. A shared link that includes your submission id loads your saved answers so you can review or resubmit.
Add one or more teammates. Leave empty if solo.
List essential functionalities.
Nice-to-haves after the core version works.
What you plan to ship (e.g. iOS app for sellers, iOS for buyers, web app, REST API for providers, Slack AI agent).
3–10 competitors. At least 1 local and 1 global.
1–3 apps you love for look or ease of use.
List at least 5 real people you could contact for research. Job titles must match your ICP. For marketplaces or two-sided products, include people on both sides where it matters. At least one of Email, Phone, or LinkedIn per person.
Narrative follow-up from your research phase. This is the program web form (the same flow as sections 1–3); it is not the separate Google Form.
What did you learn from interviews or experiments that you are most sure about?
0 / 1200
Who is the specific audience you are focused on now, and why them?
0 / 600
What problem or job are you solving for that audience?
Who pays (person, team, company, marketplace side) and how money could move (subscription, usage, transaction fee, ads, etc.). Connect it to what you heard: existing spend, budget owner, willingness to try. Consumer apps: how sustained engagement could support a path—not a full financial model.
What did you stop claiming or change about how you describe the product?
One sharp sentence on purpose, plus evidence (quotes, metrics, examples).
What is uncertain or weak, and what will you learn next?